Should You Be in Business/Social Media?
Posted by the Word team at 4/27/2008 2:58 PM 
Categories: Speechwriting, corporate communications, PR, Public Relations, Marketing, Coaching, Executive Communications
Categories: Speechwriting, corporate communications, PR, Public Relations, Marketing, Coaching, Executive Communications
"Ignore social media at your peril" says B to B magazine. Quoted from their March 31st issue:
Research indicates nearly half of all U.S. adults use some sort of social media, and if your company isn't working to tap into the "treasure trove of information," you're going to be left behind, according to BtoB. "Social media monitoring gives direct marketers an opportunity to keep their fingers on the pulse of how consumers are responding -- to what extent current campaigns are successful, how they need to refine campaigns over time and, ultimately, the business outcomes," one researcher says.
I joined a Web 2.0 site called e-chain community where, unlike Linked-in, I’ve actually made business connections with people I met on-line then met with in person. Since we are all so used to handing out cards at meetings, this new format takes some getting used to, so don’t give up because you feel uncomfortable. Explore by going to a good list at Wikipedia.org Pick out 2 or 3 sites that seem to be targeted to the group you want to target, i.e. Facebook (college audiences); MySpace (general and high school audiences); Linked In ( business); Xanga (city folk bloggers); Ryze (business); BOOMj (+35 folks, boomers); Flikr (photo sharing); CrowdAbout (for podcasters).
Set up an account, and start experimenting. Set up the blog and contribute to it regularly -- the only way not to get left behind is to plow ahead!
Research indicates nearly half of all U.S. adults use some sort of social media, and if your company isn't working to tap into the "treasure trove of information," you're going to be left behind, according to BtoB. "Social media monitoring gives direct marketers an opportunity to keep their fingers on the pulse of how consumers are responding -- to what extent current campaigns are successful, how they need to refine campaigns over time and, ultimately, the business outcomes," one researcher says.
I joined a Web 2.0 site called e-chain community where, unlike Linked-in, I’ve actually made business connections with people I met on-line then met with in person. Since we are all so used to handing out cards at meetings, this new format takes some getting used to, so don’t give up because you feel uncomfortable. Explore by going to a good list at Wikipedia.org Pick out 2 or 3 sites that seem to be targeted to the group you want to target, i.e. Facebook (college audiences); MySpace (general and high school audiences); Linked In ( business); Xanga (city folk bloggers); Ryze (business); BOOMj (+35 folks, boomers); Flikr (photo sharing); CrowdAbout (for podcasters).
Set up an account, and start experimenting. Set up the blog and contribute to it regularly -- the only way not to get left behind is to plow ahead!
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